Up your marketing game with AI-driven campaigns.

While there’s no such thing as a typical Swarmalytics client,

the typical Swarmalytics workflow looks something like this.

Data Creation, Cleaning, and Enhancement

At Swarmalytics, it all begins with your data. Your data will drive the actionable conclusions we generate for you, which will in turn drive significant, measurable growth across multiple factors. Making data useful – and optimizing it far past basic utility – is the foundation of what Swarmalytics does. This typically involves:

  • Data standardization and cleaning of duplicate, erroneous, and faulty values

  • Creating data linkages and consolidations using advanced hashing techniques

  • Enhancement with additional data sources, both proprietary and third-party such as census demographics, proximity values, economic data, and much more.

Marketing Database Integration

Knowing your current, potential, and lapsed customers plus other target groups is important for any marketing operation. Swarmalytics’ prospect universes account for everyone who could be a potential customer of your company, sorted by likelihood of engagement, long-term value, or anything else our clients wish. These prospect universes are then integrated into comprehensive marketing databases that include all customers and leads both past and present, along with transaction histories, demographics, marketing histories, and predictive model scores.

Analysis via Artificial Swarm Intelligence

Using next-generation AI known as artificial swarm intelligence, Swarmalytics builds powerful predictive models for its clients faster than ever before. Through analysis of your enhanced data, we search thousands of variables for subtle insights. Swarmalytics has the capability to score up to 2 billion customers and prospects every day according to metrics like likelihood of acquisition, cross-sell and upsell potential, threat of attrition, and much more.

Additionally, we can process streams from embedded data feeds tied to your website as well as your e-mail and digital marketing campaigns in real-time. Our predictive models are automatically updated and model accuracy is constantly tracked.

Campaign Design and Execution

Direct Marketing - Swarmalytics’ direct marketing can quickly and easily reach any address in the continental United States, and our proprietary AI-derived prospect targeting allows clients to drastically cut costs by eliminating unneeded spending on materials and shipping.

Email Marketing - Swarmalytics is readily capable of sending hundreds of thousands of targeted e-mails on clients’ behalf each week. As with our direct marketing capabilities, Swarmalytics uses AI-based prospect targeting to drive down cost per e-mail and drive-up gross margin per e-mail.

Digital Marketing - Our data-derived insights ensure that your message gets in front of more of your web-browsing prospects and current customers while our data-sculpted creative content ensures that what you communicate is backed by science as the most effective message possible.

Reporting and Feedback

With Swarmalytics’ data-driven marketing process complete, the procedure begins anew with enhancing the data that has been aggregated from your most recent campaigns deployed through us. With this new information, we reconfigure our predictive models so that we are better able to isolate your top prospects, identify priority advertising placement, reduce unneeded expenditures on materials and shipping, and more.

The more comprehensive campaigns your company deploys through Swarmalytics, the better and more all-encompassing your data becomes. As the relationship between Swarmalytics and our clients continually strengthens, so does the value that they reap from the data we optimize and analyze.